Our Mission

In our company ethics ARE NOT optional...

We voluntarily subscribe to the Ethics and Practices Code developed by the Material Handling Industry and we pledge to our customers:

• To do what we know is right and to refuse to do things that are wrong, just because others may do them.

• To produce products that meet or exceed the voluntary and regulatory standards of our industry.

• To sell only the features and benefits of our products and services, and not intentionally injure or damage the reputation of our fellow members or our competitors.

• To provide products and services that can meet your quality expectations.

• To promptly service any claims against our warranty.

• To reserve the right to tell you when our products or services are mismatched with your application.

• To respect the intent of our communications to you, which includes the language of our mutual contracts.

• To treat every customer equally, with the same respect and courtesy that we would expect ourselves.

Our Company

We are the oldest and largest locally owned and operated forklift dealer in the North Bay Area. Accurate was founded in 1976 and has serviced accounts in Napa, Marin, Sonoma, Lake, Mendocino, and Solano Counties for over 25 years. We became a new forklift dealer in 1987 and became a New Equipment Dealer for Nissan Forklift in 1998. We are a local firm that focuses on local customers. Our business is built on this policy. The bottom line is: You are important to us.